In October this year Ace of Base partnered up with YouTube and created their own YouTube channel: 

Tonight Ace of Base and Mia Rose (YouTube's most successful artist of all time) are performing at the SIME Award Gala in Stockholm, Sweden. YouTube will cover both performances live!! on the frontpage of all YouTube sites in the world, reaching some 1.4 Billion people!!

 YouTube's technology enables anyone to create, collaborate and share in order to participate in something larger than themselves, which helps to open a world of possibilities for groundbreaking collaboration. It helps people to be truly close to us independent of time and place, in a very personal way," says Ulf Ekberg and continues with a smile. "What attracted us to YouTube was the unique opportunity to do something that hasn't been done before utilizing great technology and having people collaborate in the creative work of Ace of Base future. YouTube's technology, you might say, is bringing the music industry to every ones mobile phone and computer.

Anyone can be a video director, music producer, a still photographer or just an opinion maker. Just take your mobile device, record it, press a button, your instantly on the web. So I think it's great that YouTube has given us these tools to join the vision and to be a part of where all of this is heading."